Concept, design and production of Imagine, an augmented reality poster campaign and app for the Department of Conservation.
Imagine is an awareness campaign that highlights the role of conservation in the Christchurch city earthquake rebuild. The campaign features three locally extinct creatures brought to life through posters placed in and around the city landscape. While not currently present in the city, these creatures have been making a comeback in surrounding areas. Tuī, gecko and weta represent what could be, if conservation was in the consciousness of all urban New Zealanders.
The public can download the app from the QR code on posters and then view the posters using the app. Users can interact and find out more about each creature.
The Department of Conservation