PikPok

Identity for PikPok, mobile brand for game developers Sidhe.

Having completed an award-winning rebrand for Sidhe, we were approached to come up with an identity solution for their newly formed mobile games division PikPok.

The identity solution is a quirky, friendly form that can be used in small screen situations. The identity has a flexible colour palette. The end-use can often be defined by the medium or context, allowing the in-house graphic team to style the logo with reference to the particular game title. For example, the use of a textured image underneath the logotype can form the basis of the colouring. For a football game this could be a grass texture.

Cooper Black is the supporting typeface to the identity. Its cheeky forms are used for the ‘steal a moment’ byline, headings and documentation titles.