We felt Raashi Malik’s first album release called for an approach centred around identifying her visually.
The album is full of personal works and collaborations with other artists in New Zealand and India. It’s a mix of traditional and contemporary styles. The design reflects this with an illustrative likeness as the main focal point for the identity, a mix of henna patterned graphic forms, a clean typographic treatment and colours inspired from Raashi’s photographs of India.